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Childwise Trends Report
Childwise Trends Report
  • SKU: CWTRE17 | Pages: 34 | Date Published: 15-Jun-2017
  • Published by: Childwise

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Details: The CHILDWISE Monitor report has been published each year since 1994 a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

Trends data from this proven leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.

The Trends Report gives tracking data from 1997 to 2016 on media and purchasing behaviour, covering:
- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields

Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.

Table of Contents:
1.1 CHILD DEMOGRAPHICS
2.1 COMPUTER OWNERSHIP
3.1 INTERNET ACCESS
3.2 FAVOURITE WEBSITE / APP
4.1 GAMES CONSOLE OWNERSHIP
5.1 MOBILE PHONE OWNERSHIP & USAGE
5.2 MOBILE PHONE PAYMENT
6.1 TV CHANNELS WATCHED
6.2 FAVOURITE TV PROGRAMMES
7.1 MUSIC
7.2 FAVOURITE GROUP OR SINGER
8.1 READING
8.2 FAVOURITE MAG / COMIC
9.1 MONEY
10.1 SELF PURCHASE - SWEETS & CHOCOLATE
10.2 SELF PURCHASE - CRISPS & SNACKS
10.3 SELF PURCHASE - SOFT DRINKS
10.4 SELF PURCHASE - CLOTHING
10.5 SELF PURCHASE - MUSIC & CDS
10.6 SELF PURCHASE - MAGAZINES & COMICS
10.7 SELF PURCHASE - TOYS
10.8 SELF PURCHASE - TOILETRIES
10.9 SELF PURCHASE - MOVIES / FILMS
10.10 SELF PURCHASE - BOOKS
10.11 SELF PURCHASE - GOING OUT
10.12 SELF PURCHASE - ACCESSORIES
10.13 SELF PURCHASE - FOOTWEAR
10.14 SELF PURCHASE - SPORTS GEAR
10.15 SELF PURCHASE - COMPUTER GAMES
11.1 SPORT & ACTIVITIES
11.2 INDIVIDUAL SPORTS